Jimbo’s Grocery with  Taylor Knox & MIKUNA — Surf & Wellness 

Legendary local Taylor Knox rolled into Jimbo’s in Encinitas. The Carlsbad native brought his passion for clean, high-protein nutrition to the health-focused grocer. Staff got a chance to chat with Taylor and, score some Mikuna swag, and hear how he fuels his next-level performance with their pure, plant-based chocho protein. A win for surf and wellness culture. 

In this blog we will share TK's favorite picks and some insight in what he buys on his grocery runs. 

When legendary surfer Taylor Knox rolled into Jimbo’s in Encinitas, it wasn’t just a grocery run — it was a statement. One that blended performance, clean nutrition, and a lifestyle rooted in respect for body, land, and community. For Mikuna, having Taylor stand behind Chocho was a win: a surf-icon endorsing a plant-based protein grounded in ancestral food wisdom.

In this post, we share what Taylor picked up, why he trusts Chocho, and why this moment matters — for surfers, wellness lovers, and anyone seeking clean, whole-food nourishment.

Taylor Knox has spent decades riding waves — and through all that, he’s understood the importance of fueling his body right. When he discovered Chocho, what resonated wasn’t just macros or performance: it was purity, digestibility, and alignment with values.

At Jimbo’s, Taylor grabbed the essentials — including Mikuna Chocho Plant Protein — and shared that after 30+ years of trying different powders, this is the “cleanest, purest protein” he’s used.

That matters. Because for sports like surfing — or just active lifestyles — what you eat isn’t just fuel: it’s foundation.

🌿 Why Chocho Works for Surf & Active Living

Here’s why Chocho stands out — not just as a protein powder, but as nourishment for active bodies and conscious minds:

Whole-Food, Clean Nutrition

Chocho isn’t an isolate or concentrate — it’s minimally processed, preserving fiber, nutrients, and a natural food structure that feels good in the gut and supports steady energy.

Easy on Digestion & Gentle on the Body

Heavy isolates and processed proteins can cause digestive stress or energy crashes. Chocho’s smooth digestibility has earned it trust from athletes like Taylor — ideal for people sensitive to gut irritation or those prioritizing long-term digestive health.

Versatile for Many Uses

Whether you’re blending a post-surf smoothie, baking protein-rich snacks, or cooking wholesome meals — Chocho adapts. Its neutral taste and balanced nutrition make it ideal for any recipe or meal plan.

Aligns with Wellness & Sustainability Values

For those who care about where their food comes from — soil health, ethical sourcing, ancestral agriculture — Chocho carries meaning beyond nutrition. It connects you to land, tradition, and a regenerative food mindset.

🛒 What Taylor Picks at Jimbo’s — Chocho Essentials

When Taylor visits a health-focused natural-foods grocer like Jimbo’s, his picks reflect what matters for performance and longevity:

• A bag of Mikuna Chocho Plant Protein — clean, balanced, plant-powered

• Whole-food ingredients for balanced meals and recovery

• Simple, nutrient-rich staples that support a surf + wellness lifestyle

He believes in real nourishment that supports performance — without compromise. And Chocho fits the bill.

🔗 Related Readings

Embed these inside the article to strengthen your content network:

• → /blogs/journal/what-does-chocho-taste-like — taste & texture context

• → /blogs/journal/mikuna-cleanest-protein — processing & purity story

• → /blogs/journal/chocho-protein-for-athletes — deeper dive on performance nutrition

• → /blogs/recipes — recipe ideas using Chocho

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Meta Title: Taylor Knox & Chocho: Surf, Wellness & Clean Plant Protein at Jimbo’s
Meta Description: Legendary surfer Taylor Knox shops at Jimbo’s with Mikuna Chocho — discovering clean plant-based fuel ideal for surf, wellness, and active living.
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