Men's Health: The Routine That Keeps Vuori Founder Joe Kudla Balanced and Strong

Why Joe Kudla’s Balanced & Strong Routine — With Mikuna in the Mix — Inspires Healthy Living

In a recent feature in Men's Health, Joe Kudla — founder of activewear brand Vuori — opened up about what keeps him grounded, energized, and ready for each day. With sunrise surf sessions, breathwork, mobility drills, family time, and smart nutrition, his is a lifestyle built around balance, intention, and resilience. Men's Health

For us at Mikuna, seeing someone who lives loud and moves often choose Chocho protein just makes sense. It’s a real-world example of how clean, whole-food plant protein fits in with performance, recovery, and everyday wellness.

🌅 What Joe Kudla’s Routine Looks Like — In His Own Words

• He begins his day before dawn: surfboard under his arm, eyes on the horizon, embracing the ocean and the calm it brings. 

• After surf, he works through gentle mobility, stretch, and breathing routines — a modern “warm up” that keeps him limber and centered, especially valuable after years of athletic strain. 

• His workdays are structured: early focus time, mindful movement, and balance between stress and clarity. 

• For refueling, Joe opts for simple, clean nutrition — including a post-session shake with plant-based protein (like Mikuna), coconut milk, maybe fresh fruit or greens — for steady energy and sustainable recovery. 

Through this mix of movement, mindfulness, and nourishment, Joe models what many of us are seeking: a lifestyle that supports body, mind, and purpose.

🥣 Why Chocho Fits the “Balanced & Strong” Lifestyle

For people like Joe — active, intentional, performance-minded — Chocho offers a lot more than just protein.

• Plant-based, clean nutrition. Chocho delivers protein without heavy processing, dairy, or allergens — ideal for digestibility and long-term wellness.
• Whole-food fuel, not just macros. With natural fiber, balanced nutrition, and gentle digestibility, Chocho supports sustained energy rather than quick spikes and crashes.
• Flexibility for real-life rhythms. Whether it’s a surfer’s morning smoothie, post-workout recovery, or a busy work-day lunch — Chocho adapts. It blends smoothly, digests gently, and fits in a variety of diets and routines.
• Aligned with values. For those who care about what they eat and where it comes from — Chocho (from Andean lupin) embodies soil-first, heritage-forward nutrition.

Joe’s endorsement — even implicit, through his routine — shows that plant-based protein doesn’t have to compromise performance or lifestyle. Instead, it can amplify them.

🌿 What This Means for You — If You Value Strength, Balance & Conscious Nutrition

If you’re trying to build a life that supports movement, body awareness, and sustainable energy — here are a few ways to weave Chocho into your routine, inspired by Joe:

• Morning or post-workout shake: Blend Chocho with plant milk, a touch of fruit or greens — fast, clean fuel after activity.
• Balanced meals: Use Chocho in oatmeal, bowls, or savory dishes to give meals a protein + fiber + nutrient boost.
• Recovery & consistency: On days of heavy work or training, choose Chocho for gentle digestion and steady energy.
• Lifestyle integration: Treat nutrition not as an afterthought, but as part of a holistic routine — like breathwork, mobility, and intentional living, just like Joe.

In short: Chocho makes it easier to build a routine that supports strength, clarity, and long-term wellness — without compromise.

🔗 Related Reads from Mikuna Journal

• What does Chocho Taste Like?
  
• MIKUNA Recipes

• Low-Glycemic Nutrition: What Makes Chocho a Smart Choice for Balanced Energy

CHEAT MEAL?

“Some chocolate or a warm brownie or a cookie with Cosmic Bliss vanilla ice cream.”

COOLEST WORKOUT BUDDY?

“Drew Brees has become a friend of mine. The guy is full of optimism and motivation. I have gotten the chance to go to a Saints game with him in New Orleans, and the way that the fans love him was just unreal.”

FAVORITE GYM MUSIC?

“Rüfüs Du Sol. I am a big fan of the vibes they bring.”

This story appears in the November-December 2025 issue of Men's Health.