Erewhon Picks Mikuna as the Exclusive Plant Protein for Tonic Bar
Mar 18, 2024
Erewhon Picks Mikuna as the Exclusive Protein for Tonic Bar
When Erewhon — one of California’s most respected purveyors of organic, clean, and wellness-oriented foods — selects a single plant protein as its exclusive source, it’s more than a distribution deal. It’s a strong endorsement: a signal that this protein meets high standards of nutrition, taste, and ethical sourcing.
That’s why Mikuna’s Chocho Superfood Protein is now the official plant protein at every Erewhon tonic bar — and what that means for you.
🌟 Why Erewhon Picked Mikuna
Erewhon’s decision to partner exclusively with Mikuna reflects a few clear strengths:
Single-ingredient simplicity & purity. Chocho is a clean, regenerative legume — and Mikuna doesn’t use blends, isolates, or fillers. That aligned perfectly with Erewhon’s commitment to minimal-processing and transparency.
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Nutrient density & functional performance. Chocho delivers complete amino acids, fiber, and micronutrients — supporting muscle recovery, digestion, and sustained energy. Many plant protein powders fall short in one or more of these areas.
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Taste, texture & mixability. According to Erewhon’s team, Mikuna protein “stands out as the only choice” — offering a smooth, clean profile that blends well into smoothies and drinks, without the gritty or chalky feel common to many plant proteins.
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Growing consumer demand for sustainability & wellness. As more people shift away from animal-based proteins not just for ethics but for health, digestion, and environmental footprint — plant proteins like Chocho are gaining traction. Erewhon’s choice reflects that broader shift.
🍃 What This Means for Mikuna & Clean Nutrition Culture
A stamp of credibility from a leading retailer
Being Erewhon’s exclusive plant protein instantly elevates Mikuna’s brand credibility. When a consumer sees the product recommended by a trusted wellness-oriented store, it removes many of the mental barriers around trying “new” plant proteins.
Scale + visibility for chocho
This partnership expands Chocho’s exposure to a health-conscious, high-intent audience — people already invested in clean eating, nutrition, and sustainable choices. That’s powerful for both brand growth and broader adoption of Chocho globally.
Real-world validation of quality — beyond marketing claims
Erewhon isn’t just picking popular or trendy products. Their standard includes taste, safety, digestibility, sourcing, and consistency. Their endorsement sends a strong signal that Chocho lives up to serious scrutiny.
🍽️ What It Means for You (the Consumer)
If you care about food that’s healthy, clean, and carefully sourced — here’s how this matters:
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You get a validated, high-quality plant protein — not a trendy flavor blend or marketing gimmick.
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Convenience + trust: You can buy (or sample) Chocho at Erewhon’s tonic bars knowing it’s been vetted.
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Better nutrition & digestibility than many powders: Complete amino acids, fiber, and fewer additives support muscle, digestion, and sustained energy.
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More than a supplement — a lifestyle choice: Chocho fits clean-eating, plant-based, gluten-free, and sustainability-oriented diets, offering a bridge between convenience and conscientious consumption.
🔗 Internal Links Worth Adding
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→ /blogs/journal/why-chocho-is-complete — for info on Chocho’s amino-acid profile
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→ /blogs/journal/what-does-chocho-taste-like — to show how Chocho compares flavor- & texture-wise to other proteins
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→ /blogs/recipes — for ideas on how to use Chocho in smoothies, baking, meals
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