Solento Surf Festival x MIKUNA

Mikuna, a brand celebrated for its sustainable and plant-based ethos, made an activation  at the Solento Surf Festival, held along the Cardiff, California. The festival, is a celebration of surf culture, music, and community, provided the perfect backdrop for Mikuna to connect with like-minded individuals passionate about wellness and environmental consciousness. 

At the heart of Mikuna’s participation was an engaging activation that invited attendees to explore their innovative plant-based products, crafted from the nutrient-rich Chocho. Visitors were treated to samples of Mikuna’s offerings, which sparked conversations about sustainable nutrition and the brand’s mission to support regenerative agriculture. The Mikuna team connected with surfers, food enthusiasts, and advocates alike, sharing stories of their farm-to-table journey and fostering a sense of community around conscious living. 

The Solento Surf Festival proved to be an ideal platform for Mikuna to amplify its message of sustainability and wellness while celebrating the ocean-inspired lifestyle at the core of the event.

During the Film screenings, Mick Fanning's 'Again and Again' was showcased introducing chocho for the first time to the Encinitas community. 

Lastly, for the competition. Mikuna sponsored the heat of firefighters vs lifeguards. Proud to support our servicemen and servicewomen. 

Solento Surf Festival x Mikuna — Surf, Community & Clean Nutrition at Cardiff State Beach

When the Solento Surf Festival rolled into Cardiff, California, it wasn’t just a surf and music event — it became a celebration of community, ocean culture, wellness, and conscious living. For us at Mikuna, it was the perfect moment to connect with people who care about the planet, their health, and the stories behind what they consume.

The Solento Surf Festival brings together surf culture, live music, film, art — all in a laid-back, community vibe. It’s a place where ocean lovers, creatives, food fans, and conscious consumers mingle. For Mikuna, showing up wasn’t just about promoting a product — it was about representing a lifestyle built on respect for nature, ancestral agriculture, and intentional nourishment. MIKUNA+1

At the beach activation, attendees had a chance to sample Mikuna’s Chocho-based protein, hear the story behind our journey (from Andean farms to surf community), and feel what real, whole-food nutrition can taste like. The response was warm, curious, and genuine — many stopped by not just for a shake, but to talk soil health, farming practices, and what “clean protein” really means. MIKUNA

🍃 Why Solento and Mikuna Are a Natural Match

• Shared values of sustainability & being rooted in nature — Surf culture and ancestral food culture both thrive on connection: to land, sea, and tradition. Chocho comes from Andean soils nurtured over generations, and that resonates with the respect surfers have for the ocean.

• Community and conscious living — Solento brings together people who care about art, earth, wellness, and good vibes. Mikuna’s mission — regenerative agriculture, clean nutrition, soil stewardship — speaks to those who want more than just a quick fix.

• Real nutrition for active, outdoor lifestyles — For surfers, adventurers, ocean-goers, staying fueled and balanced matters. Chocho adds plant-based protein and nourishment that feels light, digestible, and whole — a good fit for active, coastal living.

🎥 What Went Down at the Festival

Here’s a snapshot of Mikuna’s role at Solento 2023:

• We offered free samples of Chocho-powered shakes and snacks to attendees wanting clean, plant-based nutrition. MIKUNA

• We shared the story of how Chocho comes from traditional Andean farms — a narrative of cultural legacy, community, and soil regeneration.

• During surf film screenings (including the film by Mick Fanning), many in the crowd got introduced to Chocho for the first time — linking surf, film, and food in one experience. MIKUNA+1

• We proudly sponsored one of the surf heats — bringing attention to Chocho as more than a supplement, but as a lifestyle component for real people: surfers, beachcombers, outdoor lovers. MIKUNA

🌱 What This Means for You — And Why It Matters

When you choose Mikuna — especially after experiences like Solento — you’re choosing more than just a protein powder. You’re choosing:

• 🌍 Soil-positive nutrition — supporting regenerative agriculture over industrial monocrops

• 🤝 Community & heritage — helping sustain smallholder farms and ancient crop traditions

• 💪 Clean, whole-food nourishment — avoiding overly processed isolates or additives

• 🌊 A lifestyle close to nature — feeding your body while respecting earth, sea, and environment

Solento showed us that there’s a growing tribe of people who care about where their food comes from, how it’s grown, and how it affects the world. If you’ve ever wondered what “clean protein + conscious living” feels like — that’s what the festival was about.

🔗 Other Mikuna Content Worth Exploring

• → /blogs/journal/regenerative-protein-how-chocho-regenerates-soil-supports-farmers-and-protects-the-andes-ecosystem — For the full story on regenerative farming and Chocho’s roots

• → /blogs/journal/what-does-chocho-taste-like — To learn about flavor, texture, and how Chocho blends into everyday foods

• → /blogs/recipes — For recipes, smoothie ideas, and ways to integrate Chocho into meals beyond supplements