Mikuna Announced As The Exclusive Plant Protein At Erewhon’s Tonic Bars
Mar 18, 2024
SANTA BARBARA, Calif. (March 14, 2024) – Erewhon, purveyor of organic and sustainable foods in California, has chosen Mikuna as the exclusive plant protein provider at all of their tonic bars. Mikuna’s Chocho Superfood Protein has remained the best selling protein powder at Erewhon and has quickly risen to the top of the plant-based protein market.
“Mikuna protein stands out as the only choice with its regenerative, single- ingredient formula. Mikuna’s commitment to minimal production and unparalleled purity and nutrient density makes it the ideal protein for our tonic bar, embodying what the tonic bar is all about- health!” said Jason Widener, Erewhon VP.
“The protein is by far the best in class,” added Vito Antoci, Erewhon EVP.
Mikuna is the first company to introduce chocho, a naturally regenerative, nutrient dense, high protein plant originally used by Indigenous communities in the Andes mountains, to the U.S. market. Founded by Ricky Echanique, a native Ecuadorian with deep roots in the South American indigenous farming community, Mikuna has established itself as the sole chocho supplier in the U.S. The ingredients’ versatility and nutrient-dense composition has led to further innovation and exploration around ways to incorporate this plant-protein into customized, in-store offerings at Erewhon.
“Mikuna’s exclusivity at Erewhon emphasizes the growing demand for sustainable, clean products on grocery shelves, and solidifies the brand as a leader within the clean, plant-based protein industry,” said Ricky Echanique, founder and CEO of Mikuna.
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